Hey Reader,

Before you buy anything today… pause.

Not because Black Friday is “bad,”
but because it pulls you into the part of your brain that reacts,
not the part that builds your business.

Here’s the truth most founders don’t want to admit:

Black Friday amplifies the illusion that more tools, more courses, more deals = more progress.
But it never works like that.

Instead, it turns into:

– tools you’ll never use
– courses you’ll never finish
– subscriptions you forget to cancel
– “solutions” for problems you don’t actually have
– more noise in a week that already had enough of it

That’s not clarity.
That’s chaos on sale.

And here’s the kicker:

Your brain literally makes up the colors purple and magenta
because it can’t interpret the wavelengths properly.
They don’t exist in the physical world -
your brain just blends the confusion into a color it understands.

Most founders do the exact same thing with their “plans.”

The brain can’t see the path clearly,
so it creates a made-up destination that feels real…
even though the business can’t actually get there.

Black Friday feeds this illusion perfectly.

So instead of joining the buying frenzy today,
I’m asking you for something different:

Wait.​
Hold your altitude.
Don’t buy anything yet.

Because tomorrow and Sunday,
I’m opening something designed for founders, entrepreneurs, solopreneurs, and even consultants - not consumers:

🟣 Purple Saturday — a clarity-first offer
🟣 Magenta Sunday — a direction-first offer
​

Both built to help you see your business not with illusion…
but with actual altitude. More on that later.

If you want 2026 to feel different,
don’t shop like everyone else today.

Choose clarity over chaos.
Choose altitude over impulse.

Your Call to your New Altitude begins tomorrow.

Let's Fly.

​
Doyle Buehler

Founder, FlightPath

​

​

​

​

​

​

​

​

​

​

​

​